Prior to running the ad, my facebook author page had 76 likes. Yep. Most of them were from friends and family. Not from strangers. So, to get more Strangers! to visit, I started the ad at 9pm central time on a Sunday. I used the FB recommend click price of $1.43 and set my daily limit at $25, thinking I most likely wouldn’t get anywhere close to that. I was wrong. When I woke up Monday morning, the ad had 29,074 impressions, 38 clicks, and resulted in 15 new likes, and I reached my $25 limit.
What are impressions? Theoretically, this is how many times a person has been exposed to your ad. But do I think 29k people looked at THE SHADOW READER’s ad? No. How many ads on Facebook do you notice? I tend to block them out, which is why I was surprised that I reached the $25 daily limit I set. Still, maybe a hundred or so people saw the ad, and since I’m not paying per impression, it doesn’t hurt me at all.
I ran the ad for two full days, but since I started it on a Sunday evening and didn’t turn the ad off until Wednesday morning, I’m including the stats for those days in the table below.
|Day||Impressions||Click-throughs||New Likes||Avg CPC||Daily Cost|
So, what do I think of Facebook Ads? The nerd in me loves them. I love having control of the demographics and being able to see the statistics. Plus, you can spend as little or as much as you want. I also like this form of advertising because it doesn’t feel intrusive to me or spammy. People can and do simply ignore the ads, and I’m not forcing them to like me. It’s totally up to them whether they do or not.
On the other hand, when you add everything up, I spent $76.66 to gain a total of 62 new likes. I’m not so good at math, but I think that comes out to around $1.24 for each new follower. I have no idea if that’s a good return on investment or not. I’m okay with it, though, because honestly, I just want to meet other readers who love urban fantasy.
Will I run another Facebook Ad in the future? I’m pretty sure the answer is yes.
So, what about you guys? Have you ever run a Facebook Ad? Have you ever clicked on a FB ad to learn about a new author or book? If you have a FB author page, leave a link in the comments – I’d love to check it out! And if you have any questions about FB ads, just ask!
ETA: Another author, Arthur Slade, posted about his FB Ads experience here. Looks like we have similar results. He’s also posted about another pay-per-click advertising site, Project Wonderful. I haven’t heard of this site before. I’ll have to poke around.